International journal of business management available at. Dabur india also has wellrecognised brand names and an established distribution setup in the healthcare business with brands such as dabur chyawanprash, hajmola, pudin hara and. Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and services leading to desired exchange with rural customers to satisfy their needs and wants, and also to achieve organizational objectives. Dabur plans to increase direct rural coverage to 60,000 villages by fy21 from. Institutional equity research dabur india ltd dabur. Indian ayurvedic body slams colgate for patenting lal dant manjan mumbai lal dant manjan may make many indians remember the old dabur commercial featuring a schoolboy named raju and his masterji but lal dant manjan or red herbal dentifrice is now patented in the us by colgate palmolive and. This division spearheaded the spectacular growth recorded by dabur in this period. Education health care self help groups micro credit society income generation veterinary services infrastructure farmers training cum information centre education veterinary services strengths market leader innovation lower costs extensive customer base 125 year trust. With this a conveniently packaged herbal toothpowder is made available at affordable. The emergence of rural markets as highly untapped potential emphasizes the need to explore them. Dabur s healthcare division has over 260 products for treating a range of ailments and body conditions, from common cold to chronic paralysis. Share price and market capitalisation as on end of fiscal.
Dabur india contact details, hr contact, email id, toll free. Puppet shows organised for brands like lal dant manjan and dabur. And this legacy has helped us to develop a bond of trust with our consumers. The marketing strategy of dabur discusses the companies bcg matrix, distribution strategy, competitive advantage and strong brand positioning. Dabur india ltd is indias largest ayurveda product manufacturer. In order to tap indias rural market, dabur india ltd. Coming to the frame work of rural marketing, rural marketing broadly involves reaching the rural customer, understanding their needs and wants. Dabur marketing management project consumerism innovation. The growing indian population, particularly the rural segments, creates.
Dabur amla, dabur chyawanprash, vatika, real, dabur red toothpaste, dabur lal dant manjan, babool, hajmola and dabur honey. Pdf the use of tobacco products as dentrifice is prevalent in various parts of india. Sunil duggal, chief executive officer, dabur india limited dabur operates in key consumer products categories like hair care, oral care, health care, skin care, home care and foods. Burman launches his mission of making health care products. Dabur is one of the indias largest ayurvedic products manufacturer. Dabur finds a ripe rural market the hindu businessline.
It launched dabur lal dant manjan as sivappu pal podi in. Dabur international, a fully owned subsidiary of dabur india formerly held shares in the uae based weikfield international, which it sold in june 2012. Market share dabur currently owns three brands in the oral care segment dabur lal dant manjan sales of rs1. Also dabur red toothpaste becomes daburs 9th billion rupee brand. In addition, development of rural areas may contribute to the preservation of the rural. Companies need to move beyond the traditional media options like radio, television and cinema, and enter into direct engagement with consumers. Marketing strategy consists of the analysis, strategy development, and implementation activities in. In 1884, the dabur was born in a small calcutta pharmacy, where dr. One of the best ayurvedic companies in india dabur. To make sure it adjusted to the business environment it became a public.
Dabur lal dant manjan is launched and captures the indian rural market. Dabur lal dant manjan ayurvedic tooth powder dabur. Acropdf a quality pdf writer and pdf converter to create pdf files. India school challenge and dabur lal dant manjan 8 dabur india limited. International journals of multidisciplinary research academy. Meswak is scientifically formulated toothpaste from pure.
Rural marketing free download as powerpoint presentation. Dabur india is also one of world leader in ayurveda with a portfolio of over 250 herbalayurvedic products. The family products portfolio boasts of quite a few market leading brands dabur amla and vatika hair oils, vatika shampoo, dabur honey, and dabur lal dant manjan. Dabur lal dant manjan, dabur meswak and dabur babool. Visuals include katchua chaap mosquito, 3 roses tea and rin lighting etc. Marketing mix of dabur dabur marketing mix and 4 ps of dabur. Case studies telling success stories of the corporates showing the realtime challenges faced by the company, solutions adopted and the ultimate result, which will be seen as a benchmark. Get the updates on ongoing rural agricultural marketing, campaigns and news related with rural industries including investment, opportunities and profitability etc news rural marketing, rural news india, agriculture news india, agriculture articles rural marketing.
Its dant manjan and digestive tablets were widely accepted as well. Dabur, the brand name, is associated with trust and its products have helped the company to become a household name. Health care products hair care products skin care products oral care products home care products. Rural india free download as powerpoint presentation. It decided to concentrate its marketing efforts on dabur, vatika, anmol, real and hajmola to strengthen their brand equity, create differentiation and emerge as a pure fmcg player recognized as a herbal. Started manufacturing and marketing of licensee product of dabur. Major categories in traditional formulations include. Finding new business opportunities in rural orissa for dabur prodcts.
Indian ayurvedic body slams colgate for patenting lal dant manjan mumbai lal dant manjan may make many indians remember the old dabur commercial featuring a schoolboy. As the classroom discussion alone, cannot give proper picture of real business situation, there, it is as opportunity for the student know about real life situation through this program. Even as such statistics have dabur india strengthening its distribution network for its new variants, the heady growth in rural india has taken the company by. Rural marketing has become the latest marketing mantra of most fmcg. Rural marketing has become the latest mantra of most corporate.
Introduction of rural marketing marketing can be defined as the process of identifying, anticipating and knowing customer needs, and organizing all the resources of the company to satisfy them. Aug 23, 2018 dabur india contact details, hr contact, email id, toll free number and more details given here. However with a large product portfolio in the market, dabur had to maintain operational efficiency. At the same time, the rural consumers are not to be. Marketing strategy of dabur dabur marketing strategy. Rural marketing can be define as a function that manages all activities involved in assessing, stimulating and converting the purchasing power of rural consumers into an effective demand for specific products and services and moving these products and services to the people in rural areas to create satisfaction and a better standard of living and thereby achieving. With such a large untapped market potential, the rural marketer has to make a difficult choice from various decision making alternatives. So i think behind those initiatives it has actually grown.
That guarantees you the best in all products carrying the dabur name. So a 555, 777, hara goli, pila hathi, lal saboon, saphed dantmanjan are the kind of terms with. Dabur india contact details, hr contact, email id, toll. Dant manjan, among them rural usage percentage is 18. Dabur should target more towards the rural market and tier 2 and tier 3 cities. You can also work on freelancing as a marketing executive working from home. Daburs toothpowder portfolio under the brand dabur lal dant.
The objective of the study is to understand the behavior of dabur lal dant manjan users in rural area in india in general and balasore orissa in particular and further, the paper aims at deriving the comparative structure of dabur lal dant manjan and paste. The promotion of the rural economy in a sustainable way has the potential of increasing employment opportunities in rural areas, reducing regional income disparities, stemming premature ruralurban migration, and ultimately reducing poverty at its very source. As a result of the above analysis, we are in a position to define rural marketing rural marketing can be seen as a function which manages all those activities. Dabur has launched a fullfledged advertising campaign. Dabur also introduced lal dant manjan way back in 1970 which is a conveniently packaged herbal toothpowder made available at affordable costs to the rural masses. The rural market in indian economy can be classified under two broad categories. You can buy dabur skin care products, dabur baby products and other dabur products on ecommerce website online. Oct 28, 2017 rural marketing is promotion of companys product or services to rural customers by using strategies best suited for rural markets. Dabur india limited is a leading indian consumer goods company with interests in hair care, oral care,health care, skin care, home care and foods. Customer satisfaction on production and services of dabur. It launched dabur lal dant manjan as sivappu pal podi in south india. Market segmentation, targeting and positioning of dabur. As well as there are many products of dabur in different categories like hair care, oral care, health care, skin care, home care and foods in the market of which many have been used by almost everyone in the country for example. Rural marketing is promotion of companys product or services to rural customers by using strategies best suited for rural markets.
Coming to the frame work of rural marketing, rural marketing broadly. Strategic positioning of honey as food product, leading to market leadership over 75% in branded honey market dabur chyawanprash the largest selling ayurvedic medicine with over 65% market share. Developing a vision about the markets of interest to the organization, selecting market target strategies, setting objectives, and developing, implementing, and managing the marketing program positioning strategies designed to meet the value requirements of the customers in each market. To the best of my knowledge and belief the term project report. Pdf processed with cutepdf evaluation edition serving indias. Dabur marketing management project free download as word doc. Dabur lal dant manjan the hebal ayurvedic red toothpowder wich is widely used in the rural areas. Sunil duggal, chief executive officer, dabur india limited. Some of the typical characteristics which will help in rural market segmentation are land holding pattern, irrigation facilities, progressiveness of farmers, cropping pattern. Pdf nicotine contents in various toothpowders dant manjans. Mar 20, 2019 the marketing mix of dabur discusses the 4 psis one of one of the leading companies in india which deals with products that are ayurvedic in nature.
Sep 02, 2012 a little about dabur dabur india limited is the 4th largest fmcg company in india. Its dant manjan and digestive tablets were widely accepted as. Case study on rural marketing, rural marketing case. Investor presentation motilal oswal conference dabur. Scribd is the worlds largest social reading and publishing site. Ihistorical background of dabur dabur derives its name from devanagri rendition of daktar burman. Dabur india contact details, hr contact, email id, toll free number and more details given here. To counter this nuisance agency would certify specific village kirana wala as genuine products store. Dabur lal dant manjan contains ingredients like, clove oil, pudina, pippal, tomar. Dabur dabur dabur is one of the oldestalmost 127 years.
Study of organisation structure of dabur india ltd. Dabur red toothpaste, dabur lal dant manjan, babool, hajmola and dabur honey. International journals of multidisciplinary research. These are strategies that the company has used or will be using in the future. Project double which was launched during 2012 to double. Rural marketing is promotion of companys product or services to rural. Considering the environment in which the rural market operates and other related problems, it is possible to evolve effective strategies for rural marketing. Origin and history name has been derived from daktar burman. Dabur red gel dabur red toothpaste babool toothpaste dabur lal dant manjan daburbinaca toothbrushskin care gulabari vatika fairness face packayurvedic specialities ayurveda ayurveda vikas rural and urban potential 31. Rural fmcg market size to grow from usd 12 billion in.
Rural marketing mk 226 the discovery of an eighth of the worlds population as potential consumers by the organized sector is a recent one. Companies like hindustan lever, colgate palmolive, britannia and even multinational companies mncs like pepsi, coca cola, l. Institutional equity research dabur india ltd dabur in. The marketing mix of dabur discusses the 4 psis one of one of the leading companies in india which deals with products that are ayurvedic in nature. Mullick slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Lifebuoy is identified as red soap, eveready as red battery and dabur tooth powder as lal dant manjan. Dabur deals in health care and personal care products.
Rural marketing i about the tutorial rural marketing involves a bunch of processes that includes developing, pricing, promoting, distributing rural specific product and service which satisfies the consumer demand and also achieves organizational objectives as expected from the target market. An exclusive project report on hindustan unilever limited hul. For rural market, it will be ideal to think of strategies from the marketing mix point of view, main strategies are related to product, price, place and promotion. Dabur dabur is one of the oldest almost 127 years ayurvedic company and the leading fmcg company known to every citizen of the country. This is why some indians have made a natural transition to tooth powder such as daburs lal dant manjan. Aug 27, 2004 dabur also introduced lal dant manjan way back in 1970 which is a conveniently packaged herbal toothpowder made available at affordable costs to the rural masses. Rural marketing represented the emergent distinct activity of attracting and serving rural markets to fulfil the needs and wants of persons, households and occupations of rural people.